The one-day orientation programme on Effective Use of Facebook for Government Communications conducted by the IT, E&C Department in association with Facebook at The Plaza, Begumpet highlighted the indispensability of social media aka new media to reach out to millions of citizens real-time, round-the-clock with minimum expenditure. Chief Guest Sri Navin Mittal, Commissioner, I & PR Department and Secretary to Government (Finance Department) underlined the power of Social Media platforms like Facebook in communicating with common man who’s connected and advised due caution be taken to send the correct message.
Chief Guest Sri V. Jwala Narasimha Rao, CPRO to Hon’ble CM elaborated on how the Government Communication evolved over time from pre-fax days to newspapers, electronic media, Internet and to the present day social media that can be accessed even on mobile devices. Communicating with targeted audience has now become easier and effective, the CPRO added. Sri G. Vijay Kumar, Sri Ramesh Hazari, Sri M. Saidi Reddy – PROs to Hon’ble CM, and PROs of all the Cabinet Ministers also were present at the orientation programme.
Earlier, Sri Dileep Konatham, Director, Digital Media gave a brief outline of the activities of Digital Media wing of IT, E&C Department. Citing a few examples like the speech of Minister for IT Sri KT Rama Rao at the launch of Apple Development Centre that reached more than One Crore people and videos posted on Telangana CMO page that were viewed by millions of followers, the Director demonstrated the effectiveness of the communication without incurring any expenditure. Sri Dileep also shared the best practices to be adopted by the Admins and advised them to exercise due discretion before posting content on the platforms.
Sri Nitin Saluja, Policy Programs Manager for India & South Asia, and Sri Dileep Konatham conducted the orientation programme which was attended by Government officials and PROs of Government Institutions/ Organisations/ Departments/ Ministries.
